more than expected !
Media proposal and result estimation
for all types of campaign objective and target

Strategy modeling for video ad channels

Main Services

  • AD BUDGETING

    performance estimation for various TV/DGT budget share scenarios

  • MEDIA FILTERING

    assessment of online video channels in accordance with the digital KPI

  • MIX MODELING

    result estimation for various channel mix variations

  • OPTIMAL BUDGETING

    budget share recommendation between screens & channels for maximum reach

Key Strengths

  • Only solution of its kind in Korea, utilizing official raw data provided by major media publishers
  • Reliable estimation based on Korea's biggest database which combines actual campaign data and external data
  • Flexible modeling feature combining server data and Nielsen’s panel data
  • Customized solution for each client's needs

Google Ads performance analysis solution

Main Services

  • Result estimation for different campaign period, vertical, ad product and targeting options

  • Graph charts for performance by time period, and performance data for each vertical

  • Individual Excel-downloadable reports for each client

Key Strengths

  • Reliable, accurate data from Google Ads API integration
  • Daily data update
  • Can view average performance and performance trend of Google campaigns

Facebook & Instagram performance analysis solution

Main Services

  • Result estimation and analysis based on actual data of previous Facebook & Instagram campaigns

  • Result estimation for various different factors such as campaign objective, vertical, ad placement and creative type

  • Cross analysis data for combination of different factors in a campaign

Key Strengths

  • Reliable data from Facebook API integration
  • Bidding estimation and performance estimation analysis
  • Reports on Facebook & Instagram campaign trends

Nasmedia target audience managing solution

Main Services

  • Target audience customized for the campaign KPIs

  • Can combine several NT audiences

  • High-value target audience combining NT audiences with data owned by the advertisers

Key Strengths

  • Target audience data from Nasmedia's own big data
  • Target audience data can be used on diverse platforms such as Google, Facebook, Instagram, Kakao, Twitter, NTD and more

Only strategic IPTV advertisement planning solution in Korea

Main Services

  • Reach Plan

    Provides gross rating point assumptions for various budgets, periods, and targets

  • Budget Plan

    Budget proposal for achieving KPI

  • GRP Report

    Individual IPTV GRP assessment based on Olleh TV viewing data

Key Strengths

  • Algorithm developed by Nasmedia provides accurate and reliable IPTV solution supporting campaign strategy
  • AD execution guideline based on data and performance estimation for each budget range
  • Integrated advertisement analysis covering all 3 IPTV service providers in Korea and estimated impression for individual target

Side walk bus shelther proposal modeling tool

Main Services

  • Real-time inventory status and info check

  • Can target specific inventories through category search

  • Generates a proposal that explains the inventories and show their locations

Key Strengths

  • The first ever location-based bus shelter ad proposal tool
  • Real-time inventory check with its booking system
  • Info on the location and surrounding of the inventory are all categorized in the system, making it easier to select inventories that suit the campaign's KPI
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