AD Tech
for all types of campaign objective and target
Strategy modeling for video ad channels
Main Services
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AD BUDGETING
performance estimation for various TV/DGT budget share scenarios
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MEDIA FILTERING
assessment of online video channels in accordance with the digital KPI
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MIX MODELING
result estimation for various channel mix variations
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OPTIMAL BUDGETING
budget share recommendation between screens & channels for maximum reach
Key Strengths
- Only solution of its kind in Korea, utilizing official raw data provided by major media publishers
- Reliable estimation based on Korea's biggest database which combines actual campaign data and external data
- Flexible modeling feature combining server data and Nielsen’s panel data
- Customized solution for each client's needs
Integrated media information providing solution
Main Services
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Search for media information on each purpose with specific details customization
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Search for performance data on main media by specific conditions
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Media recommendations curated with timely theme or detailed features
Key Strengths
- Accurate data from major medias API integration such as Google Ads and Facebook
- Integrated media information providing solution for differentiated media planning
- Quick search on media information available to check which is suitable for each campaign KPI with simple search on specific conditions
- Efficient media planning available based on main media’s seasonality/category trends
Only strategic IPTV advertisement planning solution in Korea
Main Services
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Reach Plan
Provides gross rating point assumptions for various budgets, periods, and targets
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Budget Plan
Budget proposal for achieving KPI
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GRP Report
Individual IPTV GRP assessment based on Olleh TV viewing data
Key Strengths
- Algorithm developed by Nasmedia provides accurate and reliable IPTV solution supporting campaign strategy
- AD execution guideline based on data and performance estimation for each budget range
- Integrated advertisement analysis covering all 3 IPTV service providers in Korea and estimated impression for individual target
Side walk bus shelther proposal modeling tool
Main Services
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Real-time inventory status and info check
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Can target specific inventories through category search
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Generates a proposal that explains the inventories and show their locations
Key Strengths
- The first ever location-based bus shelter ad proposal tool
- Real-time inventory check with its booking system
- Info on the location and surrounding of the inventory are all categorized in the system, making it easier to select inventories that suit the campaign's KPI