AD Tech
Campaign reporting and performance measurement
Solution for campaign performance evaluation and
optimal budget allocation based on deep learning
Main Services
-
Total utilization of scattered data and measurement solutions
-
Measures advertising effect based on Marketing Mix Modeling automation technology
-
Provides consulting services from hypothesis establishment to interpretation and diagnosis of results
Key Strengths
- Utilization of various data sources
- Build client-specific custom models for sophisticated campaign performance analysis
- Proposal of optimal budget allocation to achieve target KPI