more than expected !
Study on effects of digital media cross platform ad campaigns
and Advance Ad Tech Platform

Effects of digital video ad campaigns

  • 2020

    • Nasmedia wins grand prize at the 2020 Korea Online Advertising Awards

      Held by the Ministry of Science and ICT, co-hosted by the Korea Internet and Security Agency & Korea Onlinead Association

  • 2019

    • Research session on the optimal modeling of screen & channel integrated campaign (3rd session)

      Nasmedia

    • Remix 4.0 enhancement: Optimal Budgeting

      Nasmedia

  • 2018

    • Assessment of effects of 3-Screen panel integrated campaign (2nd session)

      Nielsen, Nasmedia

    • Research session on the optimal modeling of screen & channel integrated campaign (2nd session)

      Nasmedia

    • Study of media planning utilizing Youtube & SMR server data (4th Trend Catch Up Seminar)

      Nasmedia

    • Remix 3.5 enhancement: expansion of IPTV planning coverage

      Nasmedia

    • Research into developing integrated media planning model including IPTV (Digital Media Inside Seminar)

      Nasmedia

  • 2017

    • Assessment of Effects of 3-Screen panel integrated campaign (1st session)

      Nielsen, Nasmedia

    • Research session on the optimal modeling of screen & channel integrated campaign (1st session)

      Nasmedia

    • Study of effects of integrated panel ad campaign (case study)

      Nielsen, Nasmedia

    • Research on data-based video ad planning (3rd Trend Catch Up Seminar)

      Nasmedia

    • Remix 3.0 enhancement: Addition of media filtering line up

      Nasmedia

  • 2016

    • Research session on how to measure performance of 3-Screen video integration (1st Trend Catch Up Seminar)

      Nasmedia

    • Remix 2.0 enhancement: Addition of mix modeling line up

      Nasmedia

    • Research for integrated digital video campaign plannig model (2nd Trend Catch Up Seminar)

      Nasmedia

  • 2015

    • Launch of ReMix - integrated digital video campaign performance measurement solution

      Nasmedia

  • 2014

    • MOU signed with NielsenKorea

      Nielsen, Nasmedia

  • 2013

    • Research support for 'Cross media campaign's ad impression overlap and its effect'

      PhD. Seo Yong Lee, Dankook University

    • Research support for 'Analysis of integrated cross platform and its effect'

      HSAD, Nielsen

  • 2012

    • IPTV campaign performance analysis : Comparing ad saturation of online and TV ads

      Prof. Hyunsoo Park, Korea Research, Nasmedia

  • 2011

    • Joint research on effects of 3-Screen integrated communication

      DAUM, Nasmedia

  • 2010

    • Research on methods to measure campaign performance on each media channel

      Nasmedia

Programmatic Buying

  • 2020

    • Google Marketing Platform – Campaign Manger 360 (CM360) renewal deal signed

      Google

    • Google Marketing Platform – Search Ads 360 deal signed

      Google

    • Launch of 'NT' – Nasmedia target audience managing solution

      Nasmedia

    • Domestic data partnership agreement with ‘SKpalnet’, ‘Lotte members’, ‘TG360’

  • 2019

    • Certified as Display & Video 360 partner for Google Marketing Platform

      Google

  • 2018

    • Certified as Google Third Party Ad Serving (3PAS) partner

      Google

  • 2017

    • Launch of 'NTD' - Nasmedia's trading desk service networked with global DSPs and DMPs

      Nasmedia

    • Adobe Audience Manager - DMP platform deal signed

      Adobe

    • Adobe Ad Cloud - DSP partner platform deal signed

      Adobe

    • MediaMath - DSP partner platform deal signed

      MediaMath

  • 2015

    • Videology - DSP partner platform deal signed

      Videology

    • Lotame - DMP platform deal signed

      Lotame

  • 2014

    • Campaign Manager 360 (formerly, DoubleClick For Advertiser) - Ad Serving platform deal signed

      Google

    • Display & Video 360 (formerly, DoubleClick Bid Manager) - DSP partner platform deal signed

      Google

  • 2013

    • the Trade Desk - DSP partner platform deal signed

      the Trade Desk

    • TURN (currently Amobee) - DSP partner platform deal signed

      Amobee

  • 2011

    • Launch of 'Ntree' - Nasmedia's PC web based ad network

      Nasmedia

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