AD Tech
Campaign data accumulation and consolidated management
Integrated marketing intelligence tools
Main Services
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Reporting dashboard provided for marketing and advertising campaign data management
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Benchmark solutions to check on digital advertising campaign trends
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Performance analysis service provided to achieve marketing and media KPIs
Key Strengths
- Collect, process, and store distributed data to support data-based decision making
- Detailed media and product performance data offered based on Nasmedia campaign execution reports
- Measure campaign performance based on KPI by marketing funnel through automation of econometrics-based models
Integrated management solution for Brand Search reporting
Main Services
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Automatic reporting for Naver's Brand Search campaigns
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Analysis for ad spend, keyword and click performance for each brand campaign
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Campaign-related intel such as creatives, operation issues, and more
Key Strengths
- Automated reporting provided through Excel
- Campaign status and trend monitoring through data analysis for each client and brand
- Consolidated or separate brand management with account and access setting